Deere Revisited

Published Wednesday, December 09, 2009

Most of those who work in corporate theatre say they love what they do: designing interesting projects in a variety of locations and at a wide range of budgets. And it’s often reuniting with people—an interesting client, a long time collaborator, or a respected technician—these designers say is the best part. Few actually have an evangelical feeling about the products themselves. Unless you’ve got an unhealthy relationship with pharmaceuticals and their marketing strategies, or a childlike love of cars or computers, it’s often the work itself, and not the subject matter, which is most engaging.

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