A Deere In Spotlights

Published Thursday, November 01, 2007

This isn't your average tradeshow in-the-booth product launch. John Deere's New Product Launch and Dealer Strategic Review at the Cincinnati Convention Center, featuring an impressive 60-plus new products launched in about an hour, rolled out — quite literally — tractors, combines, and all the machines you would expect to see from the manufacturer whose worldwide divisions include agricultural, commercial and consumer, construction, and forestry equipment. Six-thousand dealers and company insiders were broken up into four waves of shows, the goal of which was to introduce new products while driving home the value of the John ...

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